The Demand TA addresses ways in which VM can support the economic and social development of the CH sector by capitalizing on developments such as the multiplier effect of use of digital cultural resources in many fields, such as tourism, education, urban and environmental planning and development and revalorization.

TA5, together with WG 5.1 analysed target areas and target sectors for Multimodal Virtual Museums. The guiding question was: Who has which interest in what kind of Virtual Multimodal Museum application? Firstly, a list of target areas and sectors was created; then, the kind of interest in Virtual Multimodal Museums that exists or might exist in each area/sector was investigated. As an outcome, a report about “The need and demand for Virtual Museums” was published on the ViMM-platform together with the list of target areas and sectors. This list grew over time and incorporated the following columns: “Name of area/sector”; “Short description of area/sector”; “Interest in Virtual Multimodal Museums”.

Scope and objectives

This working group focused on the following aspects:

Firstly, we needed to identify and define a Map of stakeholders, funding sources, sectors (e.g. tourism, education, smart cities) and current and new target audiences. This WG also identified  issues in the state of the art concerning the lack of visitors to museums / sites,  activities and sites that compete against CH and misunderstandings in visitors after visit, etc. WG5.1 also provided examples of success stories, corrective actions, failure cases,  small centers,  large institutions, EU-funded projects, private initiatives, profit and non-for-profit.


  • Target areas and sectors.
  • Definition of ViMMs’ added value through examples.
  • Guidelines for stakeholders regardingpolicies, strategies for engagement, and evaluation


  • List of key sectors  and target audiences.
  • Definition and examples of ViMMs’ added value.
  • Guidelines for stakeholders on topics related to policies, strategies for engagement, and evaluation.


After intense presential and online debate between experts, the outputs of WG5.1 are available here.


Alex Susanna
Anna Font
Daniel Pletinckx (Chair)
Donald Sanders
Jordi Tura
Josep M. Quintana
Marc Hernández Güell
Maria Feliu
Oriol Olesti
Oriol Vicente
Paloma González
Robert Embodas / Xavi Conesa
Sara Perry
Sergi Fernández Langa
Victor López-Menchero
Xavier Solà