Author: Laia Pujol

Projective AR in Cultural Heritage

An early but very interesting publication about the advantages and challenges of projective AR and storytelling to provide engaging experiences for visitors in Cultural Heritage sites. The paper compares different projects and also reports on their own experience at the Kronborg Castle in Denmark, where a statue of Holger the Dane is enhanced with 3D projections and audio effects that refer to the myths around this famous character. Some of the challenges identified at that time from evaluation studies (e.g. integration with the rest of the site, clash in narrative styles, learning from images, control of the physical location, precision of the 3D mapping, and non-transferability of the designed experience). The original paper was published in CHI 2011: A version for wider audiences appeared on Interactions 18 (3):...

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Tuner’s Apothecary Mood-o-Meter: an engaging web application to learn about the painter

  An interesting paper about “Tuner’s Apothecary Mood-o-Meter” ( was presented at Museums and the Web 2015 ( This is a very engaging web-based application in which users get to know which of J.M.W. Turner’s paintings suits better their mood after replying to some questions in very interactive...

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Tools and resources to measure impact

In this post I present  a couple of links that contain useful information and tools about defining and assessing social impact in cultural institutions. Both reflect the work undertaken in two very different institutions: Europeana and the Oakland Museum of California. One of the most important ideas is that both virtual and physical museums are ultimately about “building a community” around (virtual) heritage. “Community” is defined by an internal and an external dimension: in the first case, we find aspects such as meaningful contributions, feeling of belonging, or strong connection between members; in the second case, there is awareness, understanding, or identity. Yet, with the help of the digital dimension, citizens do not need to be in the same location; instead the museum can have a role at a larger geographic scale. Evaluating these dimensions can sometimes be done by simple means, such as asking people and paying attention to the vocabulary they use when they refer to themselves, the museum and heritage. Other, more complex tools for assessment are a suit of “lenses” or dimensions, which include utility, learning, legacy, existence and, of course, community. In any case, it is paramount that (virtual) museums define their mission in a consensual way, through a series of physical and remote discussions involving the museum staff, stakeholders, citizens, etc.  It is accepted that to be successful, (virtual) museums should frame their mission and activities somewhere...

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Working Group 5.1: USES AND SECTORS

Introduction The Demand TA addresses ways in which VM can support the economic and social development of the CH sector by capitalizing on developments such as the multiplier effect of use of digital cultural resources in many fields, such as tourism, education, urban and environmental planning and development and revalorization. TA5, together with WG 5.1 analysed target areas and target sectors for Multimodal Virtual Museums. The guiding question was: Who has which interest in what kind of Virtual Multimodal Museum application? Firstly, a list of target areas and sectors was created; then, the kind of interest in Virtual Multimodal Museums that exists or might exist in each area/sector was investigated. As an outcome, a report about “The need and demand for Virtual Museums” was published on the ViMM-platform together with the list of target areas and sectors. This list grew over time and incorporated the following columns: “Name of area/sector”; “Short description of area/sector”; “Interest in Virtual Multimodal Museums”. Scope and objectives This working group focused on the following aspects: Firstly, we needed to identify and define a Map of stakeholders, funding sources, sectors (e.g. tourism, education, smart cities) and current and new target audiences. This WG also identified  issues in the state of the art concerning the lack of visitors to museums / sites,  activities and sites that compete against CH and misunderstandings in visitors after visit, etc. WG5.1 also...

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