Thanks to a collaboration between online art platform Artsy and Pace Galleries Amsterdam design firm Studio Drift, the Concrete Storm uses the Microsoft HoloLens headsets to digitally project a catalog of virtual art via an immersive mixed reality experience.
Visitors begin by entering a simple room lined with green patterns that all intertwine with one another. Scattered across the installation are small broken pillars placed seemingly at random. Once you don the HoloLens however, the true magic of the exhibit is revealed in a spectacular fashion. Using the mixed reality capabilities of the headset, virtual pillars extend from the real concrete structures spread across the installation. The digital projections are broken into pieces as if they were blown by a tank, hovering in the air as if time were stopped in its tracks.
This could be useful in Thematic Area 4 of the ViMM project, because holographic augmented reality is used, in order to digitally project a museum exhibition. With the help of holographic augmented reality, the visitors can virtually extend the pillars of the room and freely walk around virtual projections in order to view the art from any angle. The storytelling, presence and gamification fields are combined in a very innovative way, as Microsoft HoloLens combines the virtual with the real world perfectly. The fact that a simple room is virtually extended to an art exhibition is something that will bring excitement to the visitors and make them more eager to learn about the specific exhibition.
Microsoft HoloLens: https://www.microsoft.com/en-us/hololens