Author: Laia Pujol

Working Group 5.2: POLICIES AND STRATEGIES

Introduction The Demand TA addressed ways in which VM can support the economic and social development of the CH sector by capitalizing on developments such as the multiplier effect of use of digital cultural resources in many fields, such as tourism, education, urban and environmental planning and development and revalorisation. TA5, together with WG 5.2 analysed the potential added value of Virtual Multimodal Museums. It created a list of examples showing what the added value is and where it comes from. This list has rows like: Name (of example) / Short description / Keyword for added value (e.g. financial gains, educational gains, real estate gains, intangible gains such as identity formation and branding …) / Source. The examples were published on the VIMM-platform. Scope and Objectives Define new models for multi-stakeholder governance (based on map of stakeholders and defining workflows). Define a set of strategies to mobilize funding and incentivize economic feedback/growth (e.g. advertisement, branding, etc.). Define a set of strategies for socioeconomic impact regarding: relevance, accessibility, authenticity, participation (in construction of CH) and enrolment (of new audiences). Define sustainability strategies and effective operational structures Topics New models of governance (e.g. take example of other fields, such as gaming industries). Ensuring affordability and sustainability (e.g. mitigated decline vs endless growth, ). Mobilizing funding (e.g. ERDF). Incentivizing economic feedback/growth (e.g. from industries) by means of strategies such as advertisement, branding,...

Read More

Working Group 5.3: Continuous assessment of VMs

Introduction The Demand TA addresses ways in which VM can support the economic and social development of the CH sector by capitalising on developments such as the multiplier effect of use of digital cultural resources in many fields, such as tourism, education, urban and environmental planning and development and revalorization. TA5, together with WG 5.3, conducted an analysis of the economic conditions and sustainability for Virtual Multimodal Museums. This included: a closer look into the prerequisites (investment, market, stakeholders, know-how, operation costs and operational structures …) for Virtual Multimodal Museums (who can afford them?); how we can set up mixed operational structures among stakeholders such as tourism industry, cultural institutions, non for profit organisations, public and local authorities); as well a look into the market potential (what are the competitors: games, movies, social media): and a respective SWOT analysis …). The work resulted in a number of small case studies from various places in Europe and abroad, published on the ViMM-platform and a respective summarising SWOT analysis. Scope and Objectives Define tools/benchmarks/indicators of: economic growth/activity, improvement in knowledge/education, citizen engagement (+other outcomes?). Define strategies to ensure affordability and sustainability (e.g. mitigated decline vs endless growth) Define strategies for social impact regarding: relevance, accessibility, authenticity, participation (in construction of CH) and enrolment (of new audiences)  Topics Goals and added value of Cultural Heritage through Virtual Multimodal Museums Tools/benchmarks/indicators of: economic...

Read More

England’s Historic Cities App

The England’s Historic Cities app tells the stories of several UK’s famous heritage sites. Using innovative new mobile technology, visitors can gain new insights into the history of  twelve historic locations. There are trigger points scattered throughout each heritage site. By using their phone camera, users uncover augmented-reality displays, 3D reconstructions, 360-degree panoramas and unique stories told by historical characters.  This project is funded as part of the £40 million Discover England Fund....

Read More

EMOTIVE 1st user workshop in Glasgow

On February 22-23rd,Emotive held its first User Workshop at the University of Glasgow. The event brought together a small group of cultural and creative experts for two days of intensive, hands-on prototyping and preliminary evaluation work. Leading international specialists in user design, gaming, curation, digital engagement and interpretation listened, discussed, evaluated and brainstormed with the aim of developing concepts for user experiences for Emotive’s two cultural partner sites (Hunterian Museum, Scotland and Çatalhöyük, Turkey). In the process, they also evaluated experience design tools for heritage professionals that are currently in development by Emotive. More information...

Read More
REGISTER NOW!