If you are familiar with Boston, then you know all about the Rose Fitzgerald Kennedy Greenway, a stunning strip of land filled with beautiful gardens, promenades, plazas, and fountains that takes you through multiple Boston neighborhoods, from Chinatown all the way to Boston’s North End.
Thanks to an incredible partnership between the Greenway Conservancy, Hoverlay and Boston Cyberarts as part of the Conservancy’s 2019 Public Art exhibition, The Auto Show, the Greenway is now one of North America’s largest AR art installations.
Using the free Hoverlay app, visitors can walk the pathway will come across floating spinning cubes placed in specific locations on the Greenway. Each cube gives you instructions on how to unlock the AR experiences hidden within the pathway.
Each location delivers a unique AR experience depending on where you are on the Greenway.
In an interview with VRScout, Nicolas Robbe, Chief Executive Officer and co-found of Hoverlay talked about the Greenway project saying,
“This project really started as a public art project, led by Lucas Cowan the art director for the Rose Kennedy Greenway,” adding, “His vision was to use AR to bring a view of the future and a view of the past to the public.”
The goal of the exhibit is to merge historical and contemporary images onto our everyday reality, creating a new dimension for visitors to experience by allowing them to explore the environment in an intuitive new way.
The historic photographs shown within the AR exhibit narrate more than a century of growth and change along the Greenway. Each image captures the city’s changing economic prospects, its accommodations for new modes of transportation, and its embrace of city planning and modern engineering to address successive eras of challenges.
Watch the video presentation here.
Source: Bobby Carlton, VRScout