Augmented Reality technology is the best way to improve the tactics in receiving and delivering of information. Augmented Reality generates new revenue streams or improves tedious solutions in the context of the Media and Publishing. This technology addresses innovative solutions by providing analysis and perspective in the Publishing sector.


The rapid spread of such a technology in the last few years generated the opportunities and benefits to the publishing sector. As a result, there are many possible AR applications in the context of different market segments in the industry. AR applications for smart devices allow users to view augmented images directly on the screen of the phone of their surroundings.

AR applications blend content and information layers in the physical reference system of the user experience. This helps users with digital access to helpful data.


Role of Augmented Reality in Publishing:


•   Plays a vital role in the transition from paper to digital.

•   Enhances learner retention with engagement

•   Makes it interactive and easier to reach more learners

•   Augmented reality solutions shape the future of the publishing

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