This study aims to investigate the impact of Virtual Reality (VR) and Augmented Reality (AR)
on overall visitor experience in the context of museum. In tourism research, few attempts have
been made to examine factors enhancing visitor experience using new and emerging technologies
such as VR & AR respectively, however research on visitor experience in the mixed environment
by combining both VR & AR is scarce.
(PDF) Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum. Available from: https://www.researchgate.net/publication/283490750_Effects_of_Virtual_Reality_and_Augmented_Reality_on_Visitor_Experiences_in_Museum [accessed Dec 21 2018].
