The Phoenix Art Museum unveiled its first virtual reality exhibit on Saturday with displays of pop icons from the 1960s to 80s.
Moonage Virtual Reality takes viewers through films celebrating Andy Warhol, David Bowie and Kenny Scharf.
“Guests have the opportunity to experience photography in a whole new dimension,” the Phoenix Art Museum site said.
Three virtual reality films will be available with your smartphone.
One, Billy Name’s The Warhol Silver Factory, allows guests to see Warhol’s art studio, called the Silver Factory, and “see the glamour of the Warhol sixties,” the site said.
Mick Rock’s Ziggy Stardust and the Spiders from Mars, described by the site as a “dreamlike, 360-degree glam-rock kaleidoscope,” takes viewers through the Ziggy Ztardust tour of 1972, including videos of live performances.
Kenny Scharf’s Cosmic Cavern shows the “Pop-Surrealist universe” of the visual artist, with cartoon imagery, graffiti and dreamy, futuristic environments, the site said.
“These dynamic, innovative works will engage and inspire guests of all ages, and we look forward to sharing them with our community,” said Amada Cruz, CEO of Phoenix Art Museum.
The exhibit will be available from Aug. 11 until Sept. 30.
Such exhibitions are a great chance for people to experience a museum visit in virtual reality. Virtual reality is able to make each exhibition more interesting and fun for the people. With the combination of Storytelling, Presence and Gamification fields (which are studied by the Thematic Area 4 of the ViMM project), the perfect museum experience is created, from which people can be greatly benefited.