Are museums the best place to find innovation in AR?

Are museums the best place to find innovation in AR?

If we think of the world as a book, then augmented reality is the digital magnifying glass that enables us to explore the details behind every word, letter, and punctuation mark — right down to the granular texture of the page itself. AR layers context onto an interface that you can see and understand. It blends two different realms, the real, physical world you see with your eyes and the world you see on your device in an interface that creates a new layer that’s as familiar as the phone in your hand.

When married to image recognition and machine vision, AR opens a whole new dimension of possibilities. Museums specifically are pushing the envelope with AR and showcasing the technology’s potential through creative implementation. They’re using AR for everything from wayfinding to bringing objects to life to developing entirely new, digital artworks. When you layer contextual information on top of objects, products, or places, you end up with a seamless, magical experience and the cultural sector is proving the limitless possibilities. Let’s take a look.

Journeys into the world of AR

Mobile, location-aware technologies, and machine vision – these are a few things I’m obsessed with. And then came AR. Last year, my team ramped up our exploration into AR with Apple’s ARKit and a close partnership with Pérez Art Museum Miami [which featured in Museum’s + Heritage Advisor’s feature Technology in Museums – introducing new ways to see the cultural world] generously supported by the Knight Foundation. Through our joint efforts, the first museum exhibition to use ARKit was born.

I’m incredibly excited about the potential that technology such as AR unleashes in production of culture, but it goes without saying, that we’re fundamentally interested in how it can be used to elevate the existing visual culture around us. For this, the melding of AR and machine vision was a clear and obvious opportunity.

In the words of Benedict Evans of Andreessen Horowitz: “We’re going from computers with cameras that take photos, to computers with eyes that can see.” And I’m excited about a world where those eyes bring knowledge, stories, and meaning to the culture around you.

 

Comments are not currently available for this post.

About The Author

Upcoming Events

Mar
26
Tue
all-day Industry meets IT – VR/AR applic... @ CINIQ / Smart Data Forum Fraunhofer HHI
Industry meets IT – VR/AR applic... @ CINIQ / Smart Data Forum Fraunhofer HHI
Mar 26 all-day
Roadshow “Industry meets IT” We cordially invite you to the third stop of our roadshow “Industry meets IT – VR/AR applications for industry” on 26.03.2019. Venue is the CINIQ Center/Smart Data Forum at the Fraunhofer[...]
all-day Industry meets IT – VR/AR Applic... @ CINIQ / Smart Data Forum Fraunhofer HHI
Industry meets IT – VR/AR Applic... @ CINIQ / Smart Data Forum Fraunhofer HHI
Mar 26 all-day
We cordially invite you to the third stop of our roadshow “Industry meets IT – VR/AR applications for industry” on 26.03.2019. Venue is the CINIQ Center/Smart Data Forum at the Fraunhofer Heinrich Hertz Institute. With the[...]
Apr
2
Tue
all-day MW19 Conference News for Businesses
MW19 Conference News for Businesses
Apr 2 – Apr 6 all-day
Want new clients and fresh leads in 2019? From April 2-6, 2019, hundreds of cultural-sector leaders will gather in Boston, USA, for MW19. How will you and your business stand out? Here are some channels[...]
Apr
6
Sat
all-day Coding Da Vinci Süd 2019 – Kick ... @ Münchner Stadtbibliothek Am Gasteig
Coding Da Vinci Süd 2019 – Kick ... @ Münchner Stadtbibliothek Am Gasteig
Apr 6 – Apr 7 all-day
What is Coding da Vinci? At Coding da Vinci, you develop a project using at least one data set from Coding da Vinci’s data-giving cultural institutions in a team that is formed locally or expanded[...]
Apr
10
Wed
15:00 VRX Conference & Expo @ Novotel Amsterdam City
VRX Conference & Expo @ Novotel Amsterdam City
Apr 10 @ 15:00 – Apr 11 @ 16:00
 
May
8
Wed
all-day 2+3D Photography – Practice and ... @ Rijksmuseum
2+3D Photography – Practice and ... @ Rijksmuseum
May 8 – May 10 all-day
2+3D Photography – Practice and Prophecies - 2019 @ Rijksmuseum
The Rijksmuseum and the Association for Historical and Fine Art Photography (AHFAP) present the third 2and3D Photography conference, 8-10 May 2019. The second edition of the 2and3D Photography conference in 2017 demonstrated how important it[...]
May
14
Tue
all-day Archiving 2019 – Digitization, P... @ Arquivo Nacional da Torre do Tombo
Archiving 2019 – Digitization, P... @ Arquivo Nacional da Torre do Tombo
May 14 – May 17 all-day
Archiving 2019 Keynote speakers: Jean-Yves Le Meur, CERN, Digital Memory project leader (Switzerland): CERN’s Digital Memory: When Patrimony Data Meets Scientific Data David Taubman, UNSW Sydney, School of Electrical Engineering and Telecommunications, Deputy Head of School (Research),[...]

Privacy Policy
REGISTER NOW!