Augmented reality, the combination of real and computer-generated worlds viewed through our phone, is popping up wherever we look; in social media, advertising, games, etc! As a new, powerful tool for artistic creation and an innovative method of audience engagement, AR has the potential to revolutionize the way users/visitors experience art, and it was only a matter of time before AR entered the museum space.
Pérez Art Museum Miami (PAMM) has been at the forefront of the movement to bring AR into museums, and in December 2017, in partnership with Cuseum, they launched the first art exhibit using Apple’s ARKit.
In a serendipitous turn of events, PAMM initially began considering an AR-based exhibit at the same time that Apple was putting the finishing touches on its ARKit. Realizing this, all of the project players decided the time was ripe to create something not only artistically extraordinary, but also technologically innovative. As a result, Invasive Species (was on view until April 21st) became the first art exhibition to make use of ARKit.
Just imagine: you walk up to Starry Night, and suddenly you find yourself immersed in the painting with the swirling, starry sky above you. Or, the skeleton you’re examining in a natural history museum stands up and walks off its mount! Ancient ruins could showcase AR replicas of original buildings and cities, dinosaurs can come to life, famous historical figures can step out of their paintings to tell their story, and ancient artifacts that are too fragile for public display can finally be shown, all through AR!
Watch presentation video here.