Created with help from Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation for the blind and visually impaired, the virtual reality experience features haptic Avatar VR gloves, specially adapted for this campaign, that let the blind “touch” work like Michelangelo’s David, Venus de Milo and the bust of Nefertiti.

 “Blind children are usually taught in school with relief aids and tactile pictures that far from accurately reflect reality,” explains Barbara Hucková, executive director of the Leontinka Foundation. “This new technology is an incredible breakthrough allowing pupils to touch what was absolutely unattainable before.”

Like the world imagined in Ready Player One, haptic gloves enable you to touch 3-D objects in virtual space. When you reach out to touch something, your sense of depth and texture passes through the unit as vibrating feedback. Multi-frequency technology can stimulate different types of skin cells’ tactile responses, giving the blind a detailed “sense” of the object they’re touching.

“Through curiosity, pursuit of innovation and a passion for creativity, we realized that specially-adapted haptic technology could open doors to a unique art experience for the blind,” says Geometry Prague creative director Julia Dovlatova. “Our collaboration with NeuroDigital helped us fine tune haptic gloves to ‘see’ art through virtual reality touch.”

“Touching Masterpieces” went live at the National Gallery of Prague between March 23-24.

This could be helpful in the Thematic Area 4 of the ViMM project, because, as it is described above, even people with visual impairments will be able to conceive the meaning of art. Those people cannot utilize the benefits that Virtual or Augmented Reality has to offer (more specifically the benefits of the presence and gamification fields). This innovation comes to fill this gap and provide those people with a reason to visit museums more often and learn more about the history of art (in this specific case) or about the history of different exhibitions that a museum could house.