With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating our commitment to addressing obstacles that enterprises face when introducing and expanding their AR initiatives.

The report, calculator and case study are the output of the second in an ongoing series of research projects aimed at addressing the critical questions faced by enterprises seeking to launch and expand AR initiatives.

“The ROI report and the detailed case study prepared by Strategy Analytics for the AREA offer the most detailed explanations of the factors that must be considered when preparing a complete ROI analysis on AR and help to pinpoint where impacts will be greatest,” said Christine Perey, PEREY Research & Consulting, and the chair of the AREA Research Committee. “The calculator with instructions is the first tool of its kind and can be used immediately by business planners and AR project managers.”

Selected and funded directly by members, the AREA research projects offer tangible value, not only to enterprises developing their AR strategies, but also AR solution providers and non-commercial members. Member-exclusive research results include:

  • The Wearable Enterprise AR Security – Risks and Management report offers a validated, comprehensive approach for assessing cyber and data vulnerabilities and formulating risk mitigation plans.
  • The Wearable Enterprise AR – Security Framework and Test Protocol provides a structured framework for enterprises to characterize the security threats associated with wearables and to assess major vulnerabilities against that framework. The test protocol also identifies key metrics for measuring real-world risks.
  • The ROI Best Practices Report and Case Study provide guidance and a highly-developed spreadsheet produces ROI estimates to help organizations identify, prioritize, and manage costs and returns on their AR investments.

For more information, please email info@thearea.org.

Source: AREA