Imagine you’re walking through a fine arts museum. For the sake of specificity, let’s say the Tate Britain museum. You admire the works curated from the 1500s, all the way to the present day. You behold a sculpture of a bust, when suddenly something peculiar happens. Facebook thumbs up start popping up (quite literally, with the sound of a “pop”) all around it, along with an orb halo surrounding its head—something visually similar to a certain hero from Overwatch. These digital infiltrations should clash with the museum itself. But in an experimental mixed reality video from animator Jack Sachs and Blink Inc, they instead feel the opposite: right at home.
An immersive walk through Tate Britain’s museum lifts itself into the contemporary conversation with a new video in experiential, CG renderings. The walk-through consists of a room-by-room tour of the museum, many of which are occupied by animated paraphernalia a visitor would typically catch inside a circus tent or toy store.
The video is a partnership with the firm, Blink Ink and trained animator, Jack Sachs. The animator began his advent into 3D animation when he became unable to use his dominant hand to animate with paper and pencil. In his latest video, entitled Shhh!, we see how Sachs animation combines in a playful, unexpected manner with the fine-art lined space of the Tate.
Watch the video here.