The car industry has already begun to embrace the capabilities of virtual reality (VR) and augmented reality (AR) in design, manufacturing, training and customer engagement. The Petersen Automotive Museum is also following this trend with its new Mixed Reality (MR) exhibit, An American Supercar.
The Petersen Automotive Museum has worked with Ford and HoloLens application developer Zengalt to create a new interactive exhibit that shows the history and inner workings of Ford’s GT line of supercars.
The exhibit stars a 1967 Ford GT40 Mark III, a famous high-performance car which won several Le Mans 24 hour endurance races during the 1960s. Next to it sits its modern successor, the 2017 Ford GT. By donning a Microsoft HoloLens headset, visitors to the museum can see the two cars brought to life.
Using MR holograms, visitors can learn more about the history of both cars and discover what they have in common, as well as exploring the racing pedigree of the GT40. The aim of the exhibition is to blend the real and the virtual to tell a story. Spatial audio is also utilised to allow visitors to hear the sounds of the Ford engines, or the shriek of tires on a racetrack.
“Our compelling new HoloLens experience will be a wonderful addition to the museum, as we set out to include more interactive displays to enhance our storytelling capabilities,” Terry Karges, the museum’s executive director, said in a news release.
Watch the presentation video here.