The Demand TA addresses ways in which VM can support the economic and social development of the CH sector by capitalising on developments such as the multiplier effect of use of digital cultural resources in many fields, such as tourism, education, urban and environmental planning and development and revalorization.

TA5, together with WG 5.3, conducted an analysis of the economic conditions and sustainability for Virtual Multimodal Museums. This included: a closer look into the prerequisites (investment, market, stakeholders, know-how, operation costs and operational structures …) for Virtual Multimodal Museums (who can afford them?); how we can set up mixed operational structures among stakeholders such as tourism industry, cultural institutions, non for profit organisations, public and local authorities); as well a look into the market potential (what are the competitors: games, movies, social media): and a respective SWOT analysis …). The work resulted in a number of small case studies from various places in Europe and abroad, published on the ViMM-platform and a respective summarising SWOT analysis.

Scope and Objectives

  • Define tools/benchmarks/indicators of: economic growth/activity, improvement in knowledge/education, citizen engagement (+other outcomes?).
  • Define strategies to ensure affordability and sustainability (e.g. mitigated decline vs endless growth)
  • Define strategies for social impact regarding: relevance, accessibility, authenticity, participation (in construction of CH) and enrolment (of new audiences)


  • Goals and added value of Cultural Heritage through Virtual Multimodal Museums
  • Tools/benchmarks/indicators of:
    • economic growth/activity,
    • improvement in knowledge/education,
    • citizen engagement,
    • performance of structures and policies to increase multiplier impact in local economies and relevant returns to the cultural organizations,
    • numbers of visitors
    • other


A list of recommendations, tools, and indicators for the assessment of economic and social impact of virtual multimodal museums.


After intense presential and online exchange between experts, the results of WG5.3 are available here.


Alba Tosquella
Albert Sierra
Alex Ya-Ning Yen
Alfonsina Pagano
Cèsar Carreras
Dolors Vidal
Guillem Mundet
Harry Verwayen (Chair)
Isis Ruiz
José A. Donaire
Lucía Calvo
Maria Economou
Milena Dobreva
Mireia Mascarell
Mohamed Farouk
Victoria López
Wolfgang Kippes