Category: TA3 – Documentation
Ford is making cars using Microsoft’s HoloLens mixed reality headset, as part of a new test project the automaker is rolling out globally. The mixed reality design trial allows for rapid prototyping in a virtual environment, instead of having to create new physical models to see what new materials and angles will look like on a final design.Read More
Welcome to the new reality: how augmented tech is shaping the future
Reality is becoming a lot less real. We know about virtual reality but now there’s also augmented and mixed reality.
VR and AR are now widely known terms for travel brands but could ‘mixed reality’ deliver something different?
Imagine a day when cognitive artificial intelligence (AI) and customer relationship management insights all come together in a digital display on the screen of a pair of slick high-tech glasses?
By integrating survey data acquired from a variety of instruments, a Queensland firm has provided its client with high precision design criteria in a format the client can literally see, not just imagine.Read More
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuableRead More
When we use information, we need to understand what we’re looking at. We do this by framing that information — sharing new details about what it is and how we can use it. For museum collections that connect data points across centuries of artworks and objects, institutions are turning to new tools to share and communicate that data. Here, we can look at four institutions using GitHub as a platform to share collections data — the Metropolitan Museum of Art, Museum of Modern Art (MoMA), Cooper Hewitt Smithsonian, Design Museum, and the Tate collection — as an opportunity to parse current practice in this area.Read More
The Pixar of virtual reality (VR) may just be Pixar, after all: The iconic studio announced its first-ever VR experience at Facebook’s fourth Oculus Connect virtual reality (VR) developer conference in San Jose, Calif. Wednesday. “Coco VR” will launch on Oculus Rift and Gear VR headsets in November.Read More
Legendary Italian soccer club Juventus FC launched a virtual reality app Thursday with four episodes taking users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A championship celebration last season.Read More
Walking by the MIT Museum is intriguing this fall — a quick peek through its Mass Ave windows shows patrons decked out in heavy goggles and backpacks meandering through a mostly empty space. They’re participating in The Enemy, a virtual reality (VR) experience intended to inform people about perspectives of war. We are about to join them.Read More