Category: TA7 – Decisions
Ford is making cars using Microsoft’s HoloLens mixed reality headset, as part of a new test project the automaker is rolling out globally. The mixed reality design trial allows for rapid prototyping in a virtual environment, instead of having to create new physical models to see what new materials and angles will look like on a final design.Read More
Taming the Hairy Ball: WPI Computer Scientists Use Mixed Reality to Visualize Complex Biological Networks
The Microsoft HoloLens—originally an enhancement for video games—helps users “see” the links between proteins and genes related to cancer, diabetes, and autismRead More
Welcome to the new reality: how augmented tech is shaping the future
Reality is becoming a lot less real. We know about virtual reality but now there’s also augmented and mixed reality.
VR and AR are now widely known terms for travel brands but could ‘mixed reality’ deliver something different?
Imagine a day when cognitive artificial intelligence (AI) and customer relationship management insights all come together in a digital display on the screen of a pair of slick high-tech glasses?
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuableRead More
Fidelity Investments is testing virtual reality technology to train customer service representatives in its call centers across the United States.Read More
The Pixar of virtual reality (VR) may just be Pixar, after all: The iconic studio announced its first-ever VR experience at Facebook’s fourth Oculus Connect virtual reality (VR) developer conference in San Jose, Calif. Wednesday. “Coco VR” will launch on Oculus Rift and Gear VR headsets in November.Read More
Legendary Italian soccer club Juventus FC launched a virtual reality app Thursday with four episodes taking users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A championship celebration last season.Read More
Virtual reality headsets could become the “opera glasses” of the 21st century, allowing gig-goers at the back of the crowd to transport themselves to the front row, or even the stage, according to music industry experts.Read More
It’s easy to be apathetic about augmented reality. It’s been around for a long time in demonstrations and lodged into bits of apps, but never been anything close to a reason to actually buy a phone.Read More
Last month, Apple launched iOS 11, and with it, a slate of augmented reality (AR) applications that allow users to do things like paint in thin air, try out virtual furniture, and fill the world with gifs galoreRead More
I don’t know if you’re into baroque music, but I can tell you that Germans sure are. So it’s no surprise that German R&D outfit Fraunhofer has turned its considerable resources towards learning about and conserving every little detail of the instruments for which the likes of Bach and Handel composed their music. Specifically, they’re putting them into an enormous x-ray machine.Read More